Data Collection
This page is meant to describe our image collection from our tools in plain terms, you can find our full privacy policy here.
What data do you collect through your tools?

When you use our tools, we may collect data such as images and videos that you choose to upload to our servers for processing. This is necessary for us to provide our services, such as finding your face shape. In addition, we may store a copy of this data for later use.

We understand the importance of privacy and strive to collect only the minimum amount of data necessary to provide our services. As such, we do not require you to provide your real name or email address to use our tools, and we offer completely anonymous usage options.

Why do you collect data?
Behind the scenes, we use machine learning models and algorithms to power FaceShape. These models require lots of data in order to be accurate. As we feed in more data into it, it becomes better so that users like you can get more accurate results. We also use analytics to understand how people use our tools and to improve them. We may use our dataset to detect abuses of our platform and tools. We may also use the data to personalize the experience for you.
How long do you retain data?
We generally retain data for as long as we need it to provide our services. We may also retain data for a longer period of time if required by law, for example, if we receive a valid subpoena.
Do you sell my data?
No! We don't sell your data and we don't share it with external entities. We may occasionally hire data labelers to label a small sample from our dataset for our own purposes. Other than that, only the computer sees the data you upload.
What is data labelling?
As you can imagine, the computer doesn't understand pictures and videos like we do. It needs to be told what it is looking at. Data labellers assign a label to a piece of data. For example, "this is a picture of a person's face". We use this information to train our models.
Where do you store the data?
The uploaded data is stored in our servers in the western part of the United States. We also use cloud service providers with appropriate security in place to store backups of our data. We may store encrypted copies of our data in Europe for redundancy purposes.
Can I opt out?
Yes, you can opt out of image collection by clicking the button below, but you will not be able to use the tools that require image collection anymore. Tools like face blur will still work as they don't require image collection.
In the future, as technology advances and devices become faster, we may be able to run our algorithms on your device instead of our servers, at which point we'll look into enabling these tools without image collection.
Opt out